Religion Does More Harm than Good Essay Example | Topics and Well Written Essays - 1000 words

Religion Does More Harm than Good - Essay Example Giving respect to the followers of a religion and believing in one’s own religion is the basis of knowing how and where this harmony can be enacted in essence (Morgan, 2005). Even though religion is respected by its followers, the most significant notion regarding its existence is the banner under which people from another religion respect the other ones which are present in a society. This raises the discussion of tolerance and empathy for one another which remain very vital for understanding quite a few things. Faith is the edifice upon which lives are lived and times are spent. What this embodies is the basis that religion is a major force which asks of the people to understand not only their own lives but also of the people around them, as well as the other living and non-living beings. There are immense understanding and learning which can be easily found once religion is put into the equation. This forms the eventual essence of knowing how one can spend his life in a corrective fashion and what other aspects can be done to bring about a sense of sanity within the living standards (Shaw, 2008). Since faith is the ultimate belief in an entity, it would only be natural to call religion as a belief which culminates just about every other feeling that a human being might have in this day and age. It is the final reckoning upon which many structures can be built easily. These structures are metaphorically denoted and represented by a series of actions and steps, all of which are bent to achie ve greater results for mankind (Hannabuss, 2007). As an example, the Christianity faith emphasizes a lot of people to people contact within this religion. What this embodies is a focus on faith being the center stage of building relationships across the board and that too in a positive fashion.  

The human nature Essay Example for Free

The human nature Essay How much is human frustration worth? Is it worth losing a chance to buy a present for the girl you like? Or is it worth participating in a lottery which is nothing more but a silly tragic fatal ritual? I was asking these questions while reading James Joyces Araby and Shirley Jacksons The Lottery. For me, both stories represent the ultimate point of human despair: at this point, the person is no longer able to control his (her) life and surrenders under the pressure of overwhelming circumstances. I think that frustration is the central element of both stories; it touches the depth of the readers soul and turns into disruptive revelation about the perversity and hideousness of the human nature. Human strength and endurance has no limits; human evil and self-interest are unlimited, too. James Joyces Araby shows human frustration in its powerlessness in the face of insuperable circumstances. Every morning I lay on the floor in the front parlour watching her door. [†¦] When she came out on the doorstep my heart leaped (Joyce 62). The whole life of the anonymous narrator is filled with joy of seeing the young lady walking in front of him, and passing her before their ways diverge. He lives his life from morning to morning, when he will see Magans sister again. This is the life full of waiting; this is the life full of expectation, anxiety, dreaming and almost physical attraction. The same is the life of villagers whom Jackson describes in her The Lottery. It is the life full of expectation mixed with the feeling of threat, fear, and imminence of the coming end: Bobby Martin already stuffed his pockets full of stones, and the other boys soon followed his example, selecting the smoothest and roundest stones (Jackson 10). As the young boy cannot wait to visit the bazaar I could not call my wandering thoughts together. I had hardly any patience with the serious work of life which, now that it stood between me and my desire, seemed to me childs play (Joyce 63), the villagers cannot wait to hear when the new victim of the annual ritual will be declared: guess we better get started, get this over with, sos we can go back to work (Jackson 13). The deeper Joyce goes into the young boys soul, the larger is the prairie between his promise to visit the Araby bazaar and the realization of his inability to fulfill the promise: Nearly all stalls were closed and the greater part of the hall was in darkness (Joyce 65). How bright and shockingly sincere Joyces revelation could be, Jacksons story has gone far beyond Joyces reasonable limits. Jackson has gone even deeper to the moment of unexpectedness which emphasized the unlimited nature of human mercenary character. In the light of Jacksons The Lottery, Araby produces an impression of the boy’s relatively mild reconciliation with the surrounding opportunities and circumstances. Moreover, I feel that Joyce still leaves some hope that everything will change: ultimately, there will be another bazaar and another girl, although the young boy does not yet understand it. On the contrary, Jackson uses unexpectedness to emphasize how far human coldness, rationality, and perversity can go; the author shows, how easily humans turn into beasts when they pursue material interests, leaving no hope to escape the lottery’s trap. Jackson shows how human desire to kill turns into a usual feeling, when it becomes regular for and acceptable by other community members: the whole lottery took less than two hours, so it could begin at ten oclock in the morning and still be through in time to allow the villagers to get home for noon dinner (Jackson 10). Conclusion Both stories end up in frustration; for Joyces character, frustration is reflected in the hollow sound of two pennies that fall against the sixpence in my pocket (Joyce 66). A creature driven and derided by vanity (Joyce 66) is the end result of Joyces striving towards recognition and love. For Tessie Hutchinson, frustration becomes real as she holds the slip of paper that has a black spot on it, the black spot Mr. Summers had made the night before with the heavy pencil in the coal company office (Jackson 17). Later, this frustration turns into the feeling of inevitability of tragedy, when a stone hit her on the side of the head (Jackson 17). In both stories, frustration is the shocking reflection of the human hideousness, cruelty, and indifference which leave no chance for spiritual and physical resurrection. Works Cited Jackson, S. â€Å"The Lottery†. 10-17. Joyce, J. â€Å"Araby.† 61-6.

How does Shakespeare portray the nature :: essays research papers

How does Shakespeare portray the nature of love in â€Å"A Midsummer Nights Dream†?‘A Mid-summer Nights Dream’ is evidentially concerned with the series of hindrances in the course of true love. Shakespeare reverses the categories of reality and illusion, portraying to the audience with a comic edge that when overcome with the illusion of love couples become blind to the misfortunes that are bound to cross their path. The most basic part of Shakespeare’s plays is the relationship between men and women. In a society so closely woven with Christianity, it seemed natural to take the mandate for this relationship from the bible. This names the husband the head of the household; he can govern his family as he pleases. Despite the pervading view in Elizabethan England of women as the property of their fathers. Shakespeare’s form does not take a firm stance on how he thinks marriage should work. Marriage was considered as a way to establish order most of Shakespeare’s plays have to do with the making or breaking of family ties. The Characters are drawn from three different worlds: the Athenian Gentry, the Craftsmen of Athens, and the Fairy World. The protagonist is the bizarre nature of love, as represented by four couples: Hermia and Lysander, Helena and Demetrius, Titania and Oberon, and Hippolyta and Theseus. The whole play centers on the central idea of lovers, ironically and comically coming together and being free to marry. The opening exposition is first set in Medieval Athens; Shakespeare uses familiar figures from Greek mythology, which would be seen as autocratic and mature mirroring the future portrayal of their love. Theseus as the male is dominant over Hippolyta; her submission brings forth the imminent wedding. Because they meet in an adverse environment it creates dramatic and passionate tension, which is later resolved. This is in stark contrasts with the young lovers, who are erratic and indecisive. ‘Hippolyta, I wooed thee with my sword; And won thy love doing thee injuries; But I will wed thee in another key, With pomp, with triumph, and with reveling.’ (Theseus 1:1 lines 16-19) Oberon and Titania are noble fairies. Although they have high status, fairies were seen to be avid and passionate. This passion causes human-like, vindictive quarrels between them. ‘†¦I have forsworn his bed and company;’ (Titania 2:1 lines 61-62) Oberon plays tricks on Titania to prove his authority over her, but the sight of her humiliation arouses his love and they reinstate their love to one another.

Essay on Literacy in Song of Solomon -- Song Solomon essays

Literacy in Song of Solomon    Through literacy will come emancipation. But emancipation comes in many forms, as does literacy. The various aspects of academic literacy are rather obvious in relation to emancipation, especially when one is confronted with exclusion from membership in the dominant culture. Most, but not all, of Toni Morrison's characters in Song of Solomon appear to have attained at least a modicum of literacy. But what part does literacy play in the advancement of the individual, and to what lengths will one go to achieve it?    "But if the future did not arrive, the present did extend itself, and the uncomfortable little boy in the Packard went to school and at twelve met the boy who [...] could liberate him [...]" (Song of Solomon 35-36). So says Toni Morrison of Milkman Dead, the boy in the Packard, in Song of Solomon. The other boy of whom she speaks is Guitar Bains, Milkman's mentor-of-the-street. Morrison tells us little more of Milkman's formal education, but we can assume that he goes on to high school because Guitar is in high school when she introduces him. We do learn that Milkman's sisters attend and graduate from college, but their education isolates them from the rest of the community. In fact, at age forty-four, Corinthians eventually goes to work as a maid and enters into a relationship with Porter, one of her father's tenants, much to her father's dismay. Within the class structure of "haves" and "have-nots," Corinthians finds the "haves" side abhorrent, the "have-nots" side attractive, but she can not cross the socioeconomic line that her father has drawn. She must remain within the paradigm that separates her from the lower, uneducated portion of their society.    Milkman's mor... ...ith the earth and at the conclusion of the novel when he finds he is able to fly. Is the state of super-metacognition he enters during these episodes a metaphor for an inherent attachment to the past? something akin to a shared history? something ingrained and transferred with roots deeply embedded in African traditions? Morrison leaves the answers to these questions (and many others) up to her readers, but it is obvious that Milkman finds more in historical literacy than he ever received from his formal education.    Milkman sees hope for the future through a connection with the past. In a certain sense, he finds emancipation through his relationships with literacy.    Works Cited Middleton, David. Toni Morrison's Fiction: Contemporary Criticism. New York: Garland, 1997. Morrison, Toni. Song of Solomon. New York: Penguin Books USA, Inc., 1987.

An Analysis via Erikson’s Theory Essay

Hillary Clinton is a well-known political figure, with many contradictions in her personality. This difficult Democratic primary election process has revealed interesting features of her personality, from her strong, resolute character, reflected in her perseverance despite political challenges, to her vulnerability, which she has shown in several moments, like that well-publicized tearful scene in the New Hampshire primary, in front of all the cameras. I chose Erikson’s theory of personality to help explain the development of Hillary Clinton’s personality. Erikson proposes that an individual develops her personality by passing through various life stages, each marked by a specific area of conflict. Hence, I will apply Erikson’s stages to Hillary Clinton’s personality development and life events. Erikson’s first life stage is trust versus mistrust, followed by the second stage of autonomy versus shame and doubt. During Hillary’s infancy and early childhood, Hillary was born into a supportive family with a strong religious background. Her parents nurtured her emotional development. In such a supportive environment, her personality flourished, as she found her caregivers and family caring and reliable. Independence and self-reliance were encouraged at an early age in Hillary’s family. Erikson’s third stage is the conflict of initiative versus guilt. Early in her childhood, Hillary was encouraged by her parents to be assertive. Personal drive was strongly encouraged, as she excelled early in school, and as she was encouraged to stand up for her rights. One popular incident was illustrated by Hillary’s mother when one time, Hillary came home crying because she was being bullied. After a long talk with her mother, Hillary came back to school, and punched her bully. Erikson’s fourth stage of industry versus inferiority is a major period of success for Hillary Clinton. From the time of her early childhood to high school, she excels in school, graduating first in her class. Hillary develops a strong feeling of purpose and self-worth, which carries forward her ambitions later in life. Her sense of industry and accomplishment are further validated by her academic achievement in Wellesley College and Yale University. Erikson’s fifth stage of identity versus role confusion is often matched to an individual’s  teenage years, but this stage covers many events in Hillary’s personality development, extending beyond her teenage years. Hillary’s parents allowed her to gain her own voice. She was encouraged to break free beyond the traditional female roles of her time, to pursue higher education and a career. Her political leanings radically changed, as she left her earlier registration in the Young Republican party, to join the Democratic Party. In her valedictory speech at Wellesley College, she embraced the strong sentiment against the Vietnam War and full support for the civil rights movement. Like many members of her generation that time, Hillary tried to find her identity in the turbulent society of the 1960’s. The sixth stage of Erikson corresponds to an individual finding love, in a struggle of finding intimacy versus isolation. As a law student at Yale University, Hillary met her husband, Bill Clinton. While Bill Clinton’s infidelity will challenge this relationship, the relationship between Hillary and Bill Clinton is a true partnership. Despite the proposals of cynics that Hillary stuck with Bill Clinton because of his political connections, many sources still acknowledge that the love between Hillary and Bill Clinton has been genuine. This family unit, also built around their sole daughter Chelsea Clinton, has helped the Clintons weather political turmoil. Erikson’s seventh stage of generativity versus stagnation is a major question that keeps recurring in Hillary Clinton’s life. Hillary Clinton has worked hard on her legacy, and continues to do so. During her husband’s administration, Hillary took up active roles in formulating government policy, including an attempt at health care reform, far beyond the traditional roles of a First Lady. Not content after Bill Clinton left the White House; Hillary Clinton decided to pursue her own ambitions by running for the Senate. Finally, as she attempts to clinch the Democratic presidential nomination, Hillary strives to make history as America’s first female president. Perhaps, it is this driving force to leave a legacy which is the source of Hillary Clinton’s tenacity during the Democratic primary. The final stage of Erikson’s life development, involving ego identity versus despair, is an open chapter in Hillary’s life. If she fails to secure her lifelong dream of becoming the first American female president, will her personality turn to despair? Or instead – will she instead be satisfied with her family and her political accomplishments? Time will decide how Hillary’s personality  development will unfold. In summary, Erikson’s life stages of development offer a useful framework for understanding Hillary Clinton’s motivations and personality development. The various conflicts in Erikson’s theory highlight the life of Hillary Clinton, who faced many challenges to reach her current unique position of success and historical significance.

Western Cultures overbearing influence has deteriated Indian Culture

Western Cultures overbearing influence has deteriated Indian Culture Free Online Research Papers Western Cultures overbearing influence has deteriated Indian Culture Introduction Indian culture as a hold has been damaged by the increasingly overbearing and more influential Western Culture. The deteriation and damage that Indian culture has experienced can be broken up into three causes and sub groups. The first one being Pursuit of Wealth. The second one the Power of Western Media and the third and final one being Western Complex maybe the most damaging of them all. Thesis The three sub groups being Pursuit of Wealth, Power of Western Media and Western Complex. All Indians no matter if they live in India or are part of immigrant populations outside India experience at least one of these sub groups if not all. Although they all seem different they have one thing in common that being the destruction and dilution of the Indian culture. Pursuit of wealth. In the pursuit f wealth immigrant culture either survives or dies out. The actual culture of the immigrants goes through a change it either becomes radicalised or an it completely dissolved assimilated into the local culture. This process can often lead and is the culporate behind the destruction of thousands of year old culture being damaged. The actual speed at which this process happens till what extent depends on the individual and their family structure. It all depends on what sort of family background they come from. For example a man coming form a poor fishing village in comparison from low caste family will react differently to the pursuit of wealth, compared to a person from a high caste and well off family. A research carried out in the United States of America showed that a poor immigrant families when given the chance to gain prosperity changed their life styles drastically. In that they did things like change their religion and lifestyles which meant they purpously sped up the assimilation process in the pursuit of wealth. Yet at the same t ime the results show that a family coming from India who are well off and are from a high caste family have reacted differently. Because of them having reasonable prosperity and wealth the sudden drive and urge to change their lives for it was not there. Which meant that they did not undergo any drastic cultural changes for attraction of wealth. Human Development ,Jan 2001 v44 il p19 Immigrant Adaptation and Patterns of Acculturation. Margret A Gibson. Yet regardless of these statistics success and the maintenance of ones culture can be achieved regardless of which social background you come from. India and much of its population is from urban middle class background. The type of people this is includes is everyday people only concerned by one thing that being wealth and its accumulation. They range from the taxi drivers to the newspapers sellers with their mobile phones they can be found anywhere, hence being known as the wheeler and dealer. Australian Screen Education, Winter 20 03 i33 p117(3)Monsoon Wedding: raining on tradition.(Film as text) Cynthia Karena . Yet regardless of these statistics success and the maintenance of ones culture can be achieved regardless of which social background you come from. The Power of Western Media Western media has created a clash of culture in Indian Society, through Hollywood influencing Bollywood. Western Media is portrayed in India as Hollywood so realistically Western means American. Bollywood being the equivalent of Hollywood in India is a movie making, idea producing machine. It is not only a entertainment industry it is seen as a role model and the ultimate image. This is because like everyone knows Cinema is the most powerful media force. The Wilson Quarterly, Summer 1999 v23 i3 p56(1) Cinema Paradiso. Richard Schickel. . India is the same as everywhere in the world in where the young want to challenge tradition. This is the result of them watching Indian films that portray a continuous trend of western aspects. This is seen in the production of movies such as â€Å"Monsoon Wedding†. This movie represents the way Indian Culture is traveling. The influence that Hollywood has exerted on India can be seen clearly in this film. The west has made it fashionable to wear jeans and tight fitting costumes and have western ideas such as sex before marriage. In the past Indian films have not portrayed any of these ideas and concepts. Western media has portrayed that have so called essentials such as MTV and the newest issue of Vogue is essential. Indian Society have absorbed these things into their lives. Sex is another thing India is cautious about although being the home of the ultimate sex instruction booklet the Karma Sutra, India is very divided and vastly conservative on this issue. This is largely due to the way the cinema has shown sex scenes. They just haven’t shown them unlike Western Movies where they are essential part of the movie. Intact they haven’t even shown kiss scenes and have left it up to the audiences imagination as they saw it more romantic. Traditionally Indian films have been revolved love stories. Yet increasing influence from the West has resulted in that movies such as Monsoon Wedding have started showing i ncreasingly long kissing scenes. Australian Screen Education, Winter 2003 i33 p117(3)Monsoon Wedding: raining on tradition.(Film as text) Cynthia Karena . Production of these sort of movies is on the rise. The other sort of Western influence is from the Non Resident Indians these are Indians that live in the West. As they have lived in the West they have been exposed to Western ideas and morals. The Canadian Indian Deepa Metha a film producer made the film Fire in 1998. The film revolved a house wife and her affair with sister in law. Although the film received awards overseas in India it caused riots and protests as it showed lesbian sex scenes. Metro Magazine, Fall 2003 i138 p132(4) Beyond the Bollywood Blockbuster: independent Indian cinema(Regional Review) Karena. Although sex and lesbians are excepted in much of the West and in its culture, this is not the case in India.This sort of Western influence although is rejected by the vast public it is none the less slowly but steadi ly creeping into Bollywood and through Bollywood into mainstream Indian culture. This infiltration does not always blend with Indian culture and creates clashes. Complex of the West Indians in their mind consider themselves second rate, which leads their assimilation process into the West quicker. The complex that Indians have of the West is not constricted to one area and can be seen throughout their daily lives and in their Physic. A good example of this is the subject of arranged marriage. Traditionally this is the only way Indians use to get married. This system works due to the fact that the bride and groom would have faith in the decision of their parents. Yet now days some youngsters prefer to go and find love marriages even though they know the risk of break ups and divorces. Due to the complex they have picked up from Western influences they would rather run the risk of disgrace than do the traditional ways. . Australian Screen Education, Winter 2003 i33 p117(3)Monsoon Wedding: raining on tradition.(Film as text) Cynthia Karena. This complex that is developed is Indians is a direct affect on the assimilation rate. A experiment was conducted in England t hey asked children of Indian background questions and asked the parents the same questions. The experiment was to prove how assimilated the families were and what were the families attitudes were towards Western culture. This included Western morals of Sex before marriage. The results differed from each ethnic group yet there was a definite connection between assimilation and Western Complex. This showed that the family’s culture and the attitude it had toward the Western culture had an affect on the assimilation process. International Journal of Comparative Sociology, Nov 2000 v41 i4 p350 (Stress and Reproduction) Mary Stopes-Roe: Raymond Cochrane Research Papers on Western Cultures overbearing influence has deteriated Indian CulturePETSTEL analysis of IndiaWhere Wild and West MeetBringing Democracy to AfricaInfluences of Socio-Economic Status of Married Males19 Century Society: A Deeply Divided EraThe Effects of Illegal ImmigrationAssess the importance of Nationalism 1815-1850 EuropeRelationship between Media Coverage and Social andCanaanite Influence on the Early Israelite ReligionMarketing of Lifeboy Soap A Unilever Product

Keeping it Honest The Essay Experts New Year’s “Ressaylutions” Update

Keeping it Honest The Essay Experts New Year’s â€Å"Ressaylutions† Update In January I reported on The Essay Expert’s New Year’s Resolutions (Ressaylutions). As human beings, we are not designed to keep our promises. I certainly am an expert at making resolutions and then forgetting about them, without ever acknowledging which promises I have – and haven’t – kept. Not this year! I’m taking a look to see how I’m doing, ten weeks after my resolutions were made. Ready? The Essay Experts New Year’s Ressaylutions were: 1. Convert my website to WordPress. This project is complete – sort of. My site is indeed operating now on a WordPress platform, and theoretically I have easy access to edit my pages in any way I want. I have run into some technical difficulties however. For instance, when I tried to edit a page, it made all kinds of changes I didn’t want it to make and â€Å"broke†the page. I received the following email today from the company that handled the conversion: â€Å"The problem of visually editing your page content, without causing the page to break, lies with the page template. I did indicate that the template is dated, with a lot of additional graphics embedded. If you ever switch to a more modern template that contains a whole lot less graphics internally you will be able to edit your content visually. The internal design of most of your pages work perfectly for static HTML type pages, but will require someone who is an HTML coder to add content to them. If the website owner wishes to do this, the editing will require some extra effort when editing anything visually.† Enough said. I’ve got my work cut out for me. As some of you know, my blog link also changed and created a hiccup in my blog postings last week. You might also notice that if you do a search in my blog, you get not only blog postings but all relevant parts of my website in the search results. This issue will be fixed later this week – when I will once again need to change my blog link due to a major â€Å"architecture change.† My apologies in advance for any strange blog digests you might receive next week as a result of this additional change! (P.S. I am thankful as I kvetch about my technical difficulties that I am safely landlocked in the Midwest, without any fears for my safety. My heart goes out to the victims of the tsunami in Japan who have much bigger things to worry about.) 2. Make it easier for my readers to choose the topic they want to read about (create 4 separate e-lists: a) Job Search (Resumes Cover Letters); b) College Admissions; c) LinkedIn Professional Writing; and d) Everything). AND 3. Create autoresponders. (Related to ressaylution #2.) This project is running close to schedule thanks to my incredible intern, Robin Reinke! She has prepared all the autoresponders and we’re continuing to move forward to create the lists. Stay tuned! 4. Guest blog. I haven’t written any specifically targeted guest blogs, though some of my existing articles have been published other places. I did deliver my webinar, How to Write a Killer LinkedIn Profile, for a group of Columbia University alumni and students, as well as for a group of people through ilostmyjob.com. Both events were a hit! I will also be on a blog radio show on March 22, Back in Force Productions, geared toward stay-at-home parents relaunching their careers. 5. Start an Artist’s Way group. I’ve been writing my morning pages every day (three pages a day of journaling), and though I’ve missed some mornings, I haven’t missed a single day. I haven’t been as good about creating Artist’s dates, which are dates with myself to do something fun and artistic. Mostly what has happened is that my priorities have changed since January. I’m surprising myself by finding creative expression through writing resumes and LinkedIn profiles! I am also singing in a newly forming funk/RB band! I’ll post clips when I have them! 6. Continue to write and share about writing issues, job search issues, and sometimes life issues that strike my fancy each week and that my readers care about. Yep I’ve been doing that. Covered topics from early admissions to parallel construction to LinkedIn news to greeting card grammar. Even got political. And now I’m getting honest. How are your New Year’s resolutions coming along? It’s a great exercise to check in and acknowledge where you’re making progress, where you’re stuck, where things have shifted. What do you see when you take a look at how the year is going?

marc newson essays

marc newson essays At age 40 Marc Newson has already accomplished many things including; chairs, household objects, a bicycle and a concept car to restaurants, a recording studio and interiors of private and commercial jets, for clients in Europe, North America, Asia and Australia. Newson was born in Sydney, Australia; he spent his childhood years travelling in Europe and Asia. Before graduating in 1984 at Sydney College of the Arts he studied jewellery and sculpture. After 1984 he was awarded a grant from the Australian Crafts Council, (from his work as a student) and staged an exhibition, featuring the Lockheed Lounge, at the Roslyn Oxley Gallery in Sydney. Newson moved to Tokyo (1987 to 1991) after being offered by, Teruo Kurosaki. His work was widely distributed in Europe and Asia. In 1991 Newson set up a studio in Paris. He formed a joint venture, the Ikepod Watch Company, to manufacture the watches he designed, and produced limited editions of aluminium furniture. During the 1990s Newson designed a series of restaurants, a Tokyo recording studio and a retail system for Belgian designer, Walter Von Beirendonck's W. Moving to London in 1997, Newson set up Marc Newson Ltd, for attempting larger projects. He has since designed mass manufactured glassware for Iittala, kitchen and bathroom accessories for Alessi, furniture and household objects for Magis and B Newson has won many awards and exhibited his work widely around the world. He created Bucky, a scul ...

Information Privacy and Electronic Privacy Essay

Information Privacy and Electronic Privacy - Essay Example This type of privacy is however not limited to information stored in computer systems alone but in other electronic devices as well such as fax machines, mobile phones, telephones and even in emails. It pertains to any information that is transmitted or stored electronically in a digital manner. This paper is going to focus on differentiating the two kinds of privacy mentioned above. Even though they seem interrelated, they have their own differences including differences in legislative acts governing them as well as their sources and the potential privacy breaches as well as what measures can be taken to ensure the information remains private unless it is absolutely necessary for third parties to have such information (Eyob, 2009). Information privacy concerns information that is stored in records. This means that it covers only the information that the owner has provided about himself or herself depending on where it was needed for example in hospitals it is the medical records or in financial institutions it is the financial records about transactions among others. However, when it comes to electronic privacy, it is concerned with not only the stored personal information but the information in transit as well. This therefore means information one has just sent to another and even the recipient has yet to receive it but it is intercepted mid-way. Information privacy is mostly breached by individuals and private institutions seeking information that can be sold in industrial espionage or to taint the name of an individual. People seeking this kind of information therefore hire hackers and spies to go through the physical and electronic records in storage containing the information they need about the individual. In electronic privacy, the information is mainly sought by the government and law enforcement institutions in order to incriminate an individual. This is the reason they tap into conversations over the phone as well as

Decisions In Paradise 3 Essay Example | Topics and Well Written Essays - 1000 words

Decisions In Paradise 3 - Essay Example Then GT Corp should channel funds to establish the infrastructures needed for the school. As Education is a necessity for the youth of Kava, the school will have no problem in recruiting the local students. There are certain factors and/or considerations prevailing in Kava both in its internal as well as in its external environment, which could affect the deployment of the Business School. The first of the destructive factor that could affect the Business School are the ongoing problems with natural disasters. That is, with the Kava located in the Pacific, it has been and will also be under threat from natural and man made occurrences or destructions like Typhoons, Tornadoes, Floods, Fires, Volcanic eruptions, Earthquakes and Petroleum spill. These destructions will destroy the Business School if its intensity is greater and close to the school. These occurrences are a common phenomenon in the Pacific and Kava could be no exception to it. Also, with not so advanced technological setup and infrastructure, the whole island is like a sitting duck to the nature’s fury. Even if, GT Corp builds its Business School with inbuilt protections, there will be skeptics questioning its validi ty and pinpointing only the risk factors. And, if the skepticism also creeps into the different hierarchy of the corporation and into the minds of the stockholders or stake holders, the deployment will become difficult. That is, when the top management and the stockholders raise doubts about the project, the financial resources will be blocked leading to the failure of the project. Also, a great deal of financial resources will be again needed to rebuild or repair the Business School, if it comes under the fury of the nature. Another factor, which could affect the deployment of the School, could come in the form of costly healthcare in Kava, which will be needed for protection from

Sandy Hook Evacuation plans Essay Example | Topics and Well Written Essays - 250 words

Sandy Hook Evacuation plans - Essay Example Rousseau later hid most of the students into the bathroom before the shooter arrived in the classroom. Altimari, Mahony & Lender (2013) explained that Diane Day, the school therapist together with teachers and students withdrew to the gymnasium and locked the door. Most teachers while in hidden safety places protected the students and dialed 911 for help. Some teachers communicated through cell phones on the appropriate measures to evacuate students from the school. The school bus driver together with some students ran to a nearby home for protection. The entire neighborhood after hearing the shootings in the school decided to offer help to the children. Some neighbors with cars drove into the school and rescued some students to safer areas outside the school (Altimari, Mahony, & Lender, 2013). Rick Throne, a custodian in the school, rescued six first-grade students to a nearby gas station before calling the police for help. The Newton police on arrival at the scene evacuated the survivors room by room. Altimari, Mahony & Lender (2013) demonstrated that the police escorted groups of teacher and students from the hiding places away from the school. Danbury Hospital ambulance arrived at the scene and evacuated the wounded patients to the hospital for treatment. Altimari, D., Mahony, H.E., & Lender, J. (March 13, 2013). Newtown shootings: Adam Lanza Researched Mass Murderers, Sources Say. Hartford Courant. Retrieved from

Media Coverage of War Research Proposal Example | Topics and Well Written Essays - 500 words

Media Coverage of War - Research Proposal Example It is timely because it is based on the recent developments more precisely the Iraq war and it is argumentative because it has several perspectives of the same. The misperceptions of media reporting in Iraq war are immensely contested, and numerous studies have found that there were rampant instances of misreporting with the aim of winning support for the war (Blue Water Media 1). Cases have been reported of journalists being embedded with soldiers who intensified biased reporting. The proposed study endeavors to answer the established research question that will illuminate on the selected topic regarding media coverage of war with particular focus on the Iraq war. As a result, for purposes of the study the main research question has been developed that will guide the whole process of the suggested study. The main research question established is The proposed study will henceforth focus on the thorough evaluation of the above questions in guiding the process of research. The processes and activities of the suggested study will be based on the endeavor to reply to the above questions. The proposed study on media coverage of war will be organized in a systematic manner and will involve several activities. Initially, a general overview of the subject will be sought whereby existing information on the topic will be evaluated. A thorough background of the study will be sought which will be followed by the collection of data that will form the basic procedure of the study. Several sources will be applied in the process of conducting the suggested study. The sources to be used will be of two categories, primary and secondary sources. Primary sources will be crucial in developing the original flavor of the research. Primary sources represent original research, which relies on new methods of finding data. Secondary sources, on the other hand, will be pivotal in exploring existing data from completed research and surveys that will

The Problems and Attributes of Nursing Assessment Essay

The Problems and Attributes of Nursing Assessment - Essay Example The first problem was when Jane became agitated, the nurse did not respond properly. Due to Jane’s age, she was thought to have dementia when she complained about feeling locked up. Anybody in an accident can feel locked up when admitted to the hospital. The nurse should have listened to the woman more carefully and tried to soothe her or even have her son come and soothe her. This leads to the most important problem. A patient diagnosed with a concussion should never be sedated. This only causes more confusion and balance loss. It might have been a temporary fix, but in the long run, was detrimental to Jane. Age was a big factor in the nursing style here. It does not matter that Jane was productive with no major problems. The nursing staff did not look past the fact Jane was eighty-three. When Jane stubbornly refused their efforts to feed and bath her, they would sedate her more. Of course, constant sedation would mimic the effects of dementia. If diagnosed and treated with a concussion, all of Jane’s problems would have a different outcome, including her broken femur. Since she was written off as having dementia, Jane was not given a rehabilitation plan. If given a rehabilitation plan, Jane would have been more at ease knowing that she was going home. The sedation confused her more. If fewer sedatives were given and a rehabilitation plan given, Jane probably could have left the hospital before going into the nursing home. Age profiling should not have occurred by the nursing staff. All of Jane’s problems could have been avoided by a different, more understanding nursing approach.

Media Coverage of War Research Proposal Example | Topics and Well Written Essays - 500 words

Media Coverage of War - Research Proposal Example It is timely because it is based on the recent developments more precisely the Iraq war and it is argumentative because it has several perspectives of the same. The misperceptions of media reporting in Iraq war are immensely contested, and numerous studies have found that there were rampant instances of misreporting with the aim of winning support for the war (Blue Water Media 1). Cases have been reported of journalists being embedded with soldiers who intensified biased reporting. The proposed study endeavors to answer the established research question that will illuminate on the selected topic regarding media coverage of war with particular focus on the Iraq war. As a result, for purposes of the study the main research question has been developed that will guide the whole process of the suggested study. The main research question established is The proposed study will henceforth focus on the thorough evaluation of the above questions in guiding the process of research. The processes and activities of the suggested study will be based on the endeavor to reply to the above questions. The proposed study on media coverage of war will be organized in a systematic manner and will involve several activities. Initially, a general overview of the subject will be sought whereby existing information on the topic will be evaluated. A thorough background of the study will be sought which will be followed by the collection of data that will form the basic procedure of the study. Several sources will be applied in the process of conducting the suggested study. The sources to be used will be of two categories, primary and secondary sources. Primary sources will be crucial in developing the original flavor of the research. Primary sources represent original research, which relies on new methods of finding data. Secondary sources, on the other hand, will be pivotal in exploring existing data from completed research and surveys that will

Research Questions & Hypotheses Essay Example | Topics and Well Written Essays - 500 words

Research Questions & Hypotheses - Essay Example The campus and its supporters are very proud of the sports programs. The most popular sports are mens football and womens softball. Although the football team boasts of winning seasons year after year, it is by no means a powerhouse. The softball team, though, is consistently conference champions and once won the national championship. Therefore, the popularity of sports has been a solid marketing feature of the university along with its well-respected academic programs. Even with all this popularity, all parties agree it is important to grow the campus to maintain its reputation and compete with peer institutions. The new strategic plan at Foothills University reports a need to increase student enrollments by 15% over the next five years. As part of this initiative, three new academic programs are to be implemented, although the subject matter is open to study. Most of the universitys academic programs are at the bachelors level with 6,000 students and a few masters programs with 1,500 students. The executives and board of trustees thought about adding doctoral programs, but are concerned about the potential effects on the universitys liberal arts mission as well as the impact to finances. The Vice President for Academic Affairs has been tasked by the president to oversee the process. Not wanting to make rash decisions about where to increase enrollments and what type of programs to implement, the VP convened a task force to research the issues. He expects the task force to conduct formal, empirical research to study the issues. It has been unanimously agreed that the crux of economic development and poverty alleviation lie in the education. That’s the reason that colleges and universities are deemed not only an engine to socio-economic development but also recognized as invaluable economic assets. Findings suggest that socioeconomic factors and academic factors are not all that separated; they work in tandem. The academically and

Emi Group Plc In The Music Publishing And Recording Industry Essay Example for Free

Emi Group Plc In The Music Publishing And Recording Industry Essay Music and recording industry present interesting development due to the introduction of new artists and the development of new music genre, to name a few. In addition, the industry also experiences significant challenge due to the advancement in digital technology that drives the industry to find appropriate ways in winning the competition. The challenge occurs since there is a difference circumstances in the competition of media industry where previously the existence of new media does not eliminate the old media. The existence of commercial radio, for example, does not kill the print media like magazines and newspaper. Similarly, the existence of television broadcasting also does not eliminate the existence of radio and newspaper. In many cases, the television broadcaster also owns radio and newspapers companies to complement their media business. However, the situation may be completely different in the digital age where the existence of internet and the development of digital technology like file compression (MP3, mpeg, and file-sharing technologies etc) could completely kill the old model of music distribution such as compact disc. The so-called MP3, often refers to MPEG-1 Audio Layer 3, is an audio encoding format that reduce the file size from tens of megabyte (when using WAV or compact disc format) into less than 5 Megabyte (MB) in MP3 format for one same song. Audio Galaxy and Napster are two companies that employ file-sharing technology that enables their members/customers to exchange their music or video with others members/customers (Karp, 2007). Immediately, the invention of new audio encoding format increases the sales of portable digital music players like iPod. Coupled with the increased international internet bandwidth, the exchange of MP3 files rises significantly. A number of websites that enable users or music lovers to download the desired songs in MP3 format also rises. Despite the attractiveness of MP3 technology for audio, MP4, and MPEG for video, the technologies causes severe violation of copyright as downloading music and video without paying royalties to the owners/singers of the music is considered as piracy in digital world/domains. Concerning the challenges in the music and recording industry, this paper will discuss about Emi Group plc, a giant in music and recording industry. In particular, there are several issues including the identification of strategic choices that EMI performs, EMI and its critical success factors in competing in the industry within the last five years, and the use of appropriate management concepts in evaluating the suitability of EMI’s current strategies to deal with future competition. 2. Aim and Objectives The objectives of this paper are to analyze current and future positions of EMI Group plc in the music publishing and recording industry. Systematically, we can derive the objectives into four points. First is to analyze the strategy of EMI Groups plc that positions the company in the music and recording industry. Second is to use the appropriate research methodology, this paper is to assess EMI Group plc and its critical success factor in the last five years. Third is to use the relationship of research approach, deductive, quantitative to explore key resources and capabilities of EMI in the next five years and assess whether they can create sustainable competitive advantage. And fourth is to use the non-participant observation method, collecting data and analyzing qualitative information from journal, books, magazine and online materials, this paper is to adopt the management concepts to evaluate the appropriateness of EMI’s current strategies for the future. 3. Porter’s Five Forces This section will discuss Porter’s five forces on EMI Group the recording industry which details the threat of new entrants, power of buyers, power of suppliers, rivalry among existing competitors, and the threat of substitute products for market place organizer or transaction service provider industry satisfy following diagram: Figure 1 Diagram of Porter’s Five Forces Source: Porter, 1998 3. 1 Rivalry In music publishing and recording industry, competitive advantage plays a significant role in winning a competition. This is because it represents not only the greater benefits in terms of products but also in other Ps of marketing mix (place, promotion, and price). The possession of specific competitive advantages increasingly important since nowadays, customers use emotional side than rational side when decide which products or services they want to use (Manjoo, 2003). The rivalry in recording industry is quite intense since EMI Group does not only compete with similar company like Universal Music Group, Sony BMG, and Warner Music Group but also illegal distribution both in traditional and web-based distributors through several kinds of file-sharing program like Napster. Napster becomes the catalysts of online music service (Rupley, 2003). In order to prevent the distribution of illegal copy of music, Hodges Shaw and Brian B Shaw (2003) says that government has persuaded users regarding importance of not using file sharing for copyrighted materials over the Internet by considering it as illegal actions. 3. 2 Barriers to Entry One of common barriers to enter a new market is brand loyalty or in terms of multinational business, the main barrier could be the nationalism. In music industry, one significant challenge that continues gains popularity is iTunes, a legal web-based music distribution from Apple Company. In music industry, especially regarding the competition between EMI Music and p2p companies and iTunes, the brand loyalty is obvious since the fever for iPod products has driven the use of iTunes to download legal music (Manjoo, 2003). The entry to some markets like educations gets fiercer as Jason E. Lane and Margaret A Healy (2005) revealed in their article File Sharing, Napster, and Institutional Responses: Educative, Developmental, or Responsive Policy that file sharing (including music, video, and file sharing) has been parts of students activities. They usually use the internet to share their favorite music and movies illegally. In addition, Scott (2001) and Dong et. al (2002) reveals that file sharing remains a popular services due to their offering free downloading music and video. 3. 3 Products Substitution Impact of product substitution is possibly the most overlooked factor although its impact is damaging. Therefore, it is imperative that business must not only look at what the company’s direct competitors are doing, but what other types of products people could buy instead. The products substitution for EMI Group is the introduction of various digital formats like MP3 and MP4 that easily downloadable that enables customers to convert the CD format to MP3 and distribute it by e-mail. This is because EMI Group mostly still relies on the distribution of music in CD format that they believe is still better than others do. Figure 2 Music Format Source: RIAA, 2006 3. 4 Buyer Power In music distribution and recording industry, there are some factors that influence buyer power including size of buyer (larger buyers will have more power over suppliers), number of buyers (when there are a small number of buyers, they will tend to have more power over suppliers), and purchase quantity. 3. 5 Supplier Power Concerning the supplier power in recording industry, we find that digital format developer that invent MP3 and p2p technology continue gain popularity that further drive the customers to increasingly avoid the use of products distributed by recording companies (Manjoo, 2003). 4. EMI Groups plc Strategic Position in Music Publishing and Recording Industry Realizing the fierce competition that occurs in the music and recording industry, EMI Group develops several strategies such as the selection of new talents that will hit the market and develop sustainable distribution strategy to speed up the existence in new market. Among the distributions system, EMI Group appropriately conduct joint venture with foreign companies in order to smooth their distribution. One of them is with EMI Televisa joint venture that helps EMI Group to distribute Celestial and other English language album (EMI Group, 2006). The decision to conduct joint venture is a good strategy to be implemented for EMI Group since it is a model in business that composes of two or more enterprises that join hand-in-hand to increase their competitive advantages. In this scheme, joint venture is somewhat similar to partnership but joint venture is derived from one business transaction. Joint venture is preferred because it can help companies to divide potencies, reduce threats, and raise competitive advantages in the market. Joint ventures can be formed as separate business units or cooperation between businesses (â€Å"Corporate Venture Strategies†, 2001). Developing a joint venture properly can obtain many benefits and advantages, such as dividing expenses and risks, enhancing right of entry to monetary resources, admission to innovative knowledge and consumers, and admission to new decision-making performs. Moreover, companies are able to have some bearing on structural development of the business. Conduction of knowledge and skills are also accomplished easily (â€Å"Corporate Venture Strategies†, 2001). 5. EMI Strategic Choice EMI Group plc is a well-known company in music and recording industry. The company is currently perceived as the fourth largest recording company in the world behind Universal Music Group, Sony BMG, and Warner Music Group. The company main business is the distribution of compact discs, videos, and other formats under the auspices of their subsidiaries and partners including EMI Records, Capitol, and Virgin (Yahoo Inc, 2008). The label company is behind the success of many famous artists such as Norah Jones, Lenny Kravitz, and The Beastie Boys. Currently, the company also handles more than one million songs. The strategic position of the company has attracted many larger companies such as Warner Music Group (WMG) to takeover EMI Group plc. Although many acquisition attempts, the company finally bought by Terra Firma, a private equity firm, for $4. 9 billion in 2007 (Yahoo Inc, 2008). 6. EMI and Its Critical Success Factor The winning strategy of EMI Group exists since the company is suitably conducting several strategies that benefit the company in the long term. One of popular strategy is the decision to outsource their CD manufacturing in Australia. This decision occurred in 2004 where EMI Music and Warner Music conduct agreement with Summit Technology Australia Pty Ltd to own CD Manufacturing business together (EMI Group, 2006). This strategy provides great benefits for EMI Group since the company significantly obtains costs reduction and helps the company to insulate the business from the effects of changing volumes. Figure 3 Reasons of Outsourcing Source: Outsourcing World Summit This is in line with the general benefits of outsourcing where costs reduction becomes the main issues that companies perceive. When discussing the outsourcing business model, the images refer to advantages that organizations obtain, especially refers to costs reduction. However, the benefits of outsourcing do not merely the cost reduction. Figure 3 shows six main reasons of carrying out outsourcing in an organization like EMI Group according to Outsourcing World Summit. Similarly, to costs reduction, outsourcing also provides benefits of helping the company to focus on core competencies. In theory, outsourcing is only used for delegation of non-core activities concerning the mission statement of the company. Nevertheless, many corporations outsource some of their core functions to gain more value in competitive advantage. Furthermore, many if an organization is able to develop a good relationship with its outsourcing partner, the long-term effect would be a sustainable competitive advantage. Another critical success factor is the decision of EMI Group to take benefits of digital technology. Previously, the company relies on tradition supply chain as shown in the Figure 4 below. In traditional supply chain (figure 4), we witness that recording companies make huge revenue and thus the profits from the two elements (in blue boxes). However, this model soon changes considering technology advancement in music like MP3 that immediately spawned illegal peer-to-peer music download over the Internet. Concerning the issue, coupled with wide coverage of high-speed Internet access, recording labels realize that they should change their supply chain to adopt the advancement in information technology as described in the following section. However due to the benefit that digital distribution provides, the company also offers the digital option for the supply chain (Figure 5). By developing the digital distribution, the company starts receiving significant growth on digital revenues. In 2006, digital revenue contributed about 8. 5% of total Group revenues. In addition, digital revenues also experienced significant growth by 78. 2% in 2006, providing more opportunity to receive more revenue from this technology (EMI Group, 2006). In this web-based supply chain model, we witness that recording labels are massively legalize licensing strategy that significantly fire up a legal digital music subscription (in contrast to Napster that was illegal). 7. Key resources and capabilities of EMI in the last Five Years and Suitability, Feasibility, and Acceptability Concepts There are several key advantages and resources the company possessed within the past five years. First is EMI Music keep finding new talents that bear success in UK and North America, in particular, and in the world, in general including Letoya, 30 Seconds to Mars. This strategy represents the feasibility of strategy taken by EMI Group since competitions between recording industries is mainly regarding the artists that the company manages their music creation. Second is the success of current managed artists including popular artist such as All Saints, Keith Urban, Norah Jones, Robbie Williams, and Depeche Mode. This artist management represents the suitability to manage the popular artists and release the unpopular one. Meanwhile, EMI Music Publishing successfully finds songwriting talent that result in the attractive performance revenues that represents the acceptability (EMI Group, 2006) 8. Conclusion In the basic marketing management study, four factors characterize the successful marketing; they are product, place, promotion, and price. In the recording industry while product represented by the artists, distribution or place factor also provides significant contribution to the company. This is in line with O’Brien and Springman (2004) suggestion that say companies should balance supply and demand since focusing entirely on the supply side may result in unnecessary capital expenditures, inventory investments or suboptimal solutions. Concerning the challenges in the music and recording industry, this paper has discussed about Emi Group plc, a giant in music and recording industry. In particular, there are several issues including the identification of strategic choices that EMI performs, EMI and its critical success factors in competing in the industry within the last five years, and the use of appropriate management concepts in evaluating the suitability of EMI’s current strategies to deal with future competition. Reference: Carlson, Scott. (2001). Napter Was Just the Start of the Bandwidth Invasion. Chronicle of Higher Education, v47 Corporate Venture Strategies’, [Online] Available at: http://www. 1000ventures. com/business_guide/venture%20strategies. html Daugherty, Tyson. 2002, ‘Creating a Digital Music Marketplace’, [Online] Available at: elab. insead. edu/publications/mbareports/ Creating%20a%20digital%20music%20marketplace. pdf Elizabeth Scott, M. S. 2008, ‘Music and Your Body: How Music Affects Us and Why Music Therapy Promotes Health’, [Online] Available at: http://stress. about. com/od/tensiontamers/a/music_therapy. htm EMI Group Limited. 2005, ‘EMI Group Overview’, [Online] Available at: http://www. emigroup. com/About/Overview/Default. htm EMI Group. 2004, ‘EMI continues manufacturing outsourcing strategy with agreement to sell Australian CD plant’, [Online] Available at: http://www. emigroup. com/Press/2004/press18. htm . 2006, ‘EMI Group plc results for the six months ended 30 September 2006’, [Online] Available at: http://www. emigroup. com/Press/2006/press70. htm Forness, Megan J, ‘Copyright and Fair Use’, [Online] Available at: http://lrs. ed. uiuc. edu/students/forness/copyright. html Freeman, Jillian S. 2005, ‘The Pros and Cons of Sharing Music on the Internet’, [Online] Available at: http://www. angelfire. com/de3/jfreeman/termpaper. htm Harcourt, Robert H. and Robert W. Hutchinson. 2004, ‘Sup

Factors affecting customer perception of Nestle in Pakistan

Factors affecting customer perception of Nestle in Pakistan Research Paradigm: My research is qualitative as well as quantitative. The major portion of the research is qualitative as most of the data is non-numeric, used in theory building, having small sample size and the results are not generalized. The assessment of income levels are covered under quantitative paradigm. Basic information is qualitative in nature but I have operationalised all the variables to measure them quantitatively. I have measured the scores using nominal and ordinal scales. E.g. for measuring the scores of customer perception i have used the Likert scale where score ranges from 1, indicating strongly disagree , to 5, very strongly agree. Therefore in mine research both approaches are moving side by side. My research is deductive as i have stated the problem statement initially and then have broken down the statement into parts research questions. i selected the sample size of 18 and have made a sampling framework and questionnaire, collected the data and analyzed it using SPSS and qualitative methods and have made conclusions. It is interpretive research as i have taken samples data and then interpret it according to peoples thinking, knowledge and preferences, this suggest more flexible approach to data collection. The research is non-experimental as i did not focus on the control or focus group. i have conducted the research for existing group i.e. Social Economic Classes. The survey is conducted in natural setting the sampling technique is the non probability sampling technique , and i have used convenience and quota sampling for this purpose ( see figure 1) The research is mixture of descriptive and exploratory research as it describes the factors affecting customer perception and exploratory as measures the magnitude and direction of relations between variables. The Research Objective This research is significant for Nestle as they can judge the perception of their customers and to judge how customer respond when company launches new variant, nestle can use it for analyzing the acceptability of iron added milk. It can also analyze the product life cycle stages and can make defensive strategies to maintain its position as a market leader like nestle this study is useful for any packaged milk company as it can use it for competitor analysis. Furthermore, any company who want to launch iron added milk in the market can use it for checking customer response and perception of customers. i will analyze the factors that make up customers perception; companies can work on those factors to make their products differentiated from the market. Data Preparation, Reduction and transformation: The purpose of this study is to analyze the factors that affect customer perception leading towards purchase decision about Nestle Milkpak with Iron. We extracted some factors from literature review and used those factors in building questionnaire. The extracted factors are customer knowledge, quality, availability, price, promotion, packaging and positioning. These factors lead to customer perception which ultimately leads to the purchase decision of Milkpak with Iron. Each factor is used in multiple questions in order to extract result from different dimensions. For instance, customer perception is operationalised through questions 9 and 14 of the questionnaire. (See questionnaire in Appendix) Coneceptual Framework Detailed Framework Customer Perception Customer Sophistication Customer Knowledge Importance of Iron for body Milkpak Iron Brand Image Quality Packaging Purchase Decision Milk Benefits Promotion The independent variables are; Promotion, Packaging, Quality, Brand, Importance of Iron for body, Customer Sophistication, Benefits, Milk, Customer Knowledge, Milkpak. These variables can affect the level of intensity in the dependent variable Perception which ultimately leads towards another dependent variable i.e. Purchase Decision. The above variables are operationalized through questionnaire using different scales. The summary of operationalization is given below: Factors Question Numbers Operationalization Tools (Scales) Functionality Q14 Ordinal scale Price Q10 Ordinal scale Packaging Q11 Ordinal Scale Availability Q13 Ordinal Scale Benefits Q9 Ordinal Scale Brand recall Q4, Q5,Q6 Nominal Scale Milk and Milkpak usage Q2, Q3,Q7,Q8 Nominal Scale Purchase Q1, Q13 Nominal Scale For data collection i have approached members from three SECs (Socio-Economic Classes) who use milkpak with iron. i divided my samples in two age groups the young one between age of 16 to 30 and the aged group ranging from 30 to 45. The rationale behind selection of these two groups is their influence on Purchase decision. i approached individuals using milkpak with iron. The questionnaire i prepared contained the nominal and ordinal scales. Initial questions of questionnaire are about the usage, purchase pattern and brand recall. The scale used for this purpose is the nominal scale. The last consists of the question which is measured by Ordinal Scale. Analysis: i have made descriptive stats for analysis in the beginning .In the initial questions i have calculated the central tendency and frequencies to find how Milkpak with iron is positioned as well as to find purchase intention and retention level of its users. For the second half of our report i have used inferential statistics. i have stated our null and alternative hypothesis. Then i checked the level of significance and found the correlation between customer perception and individual factors which make up customer perception. (See our data sheet in annexure) Descriptive Statistics: My first question in survey is about the retail outlet. The rationale for including this question is that i can analyze from which SEC (A, B or C) and age group, the customer belongs. It can help companies to give better understanding from where the target market shops. Companies can apply better promotional techniques on those outlets to have a competitive edge. From the data given below i observed that my target market purchase milk from departmental and general stores. Purchase Frequency Percent Valid Percent Cumulative Percent Valid Departmental Store 5 27.8 27.8 27.8 Super Market 3 16.7 16.7 44.4 General Store 5 27.8 27.8 72.2 Retail Store 1 5.6 5.6 77.8 Pharmacy 4 22.2 22.2 100.0 Total 18 100.0 100.0 Second and third question is about the average consumption of packaged milk and Milkpak consumption. These questions help the company to make distribution strategies according to the demand of SKUs Statistics consumption Consumption Of Milkpak N Valid 18 18 Missing 0 0 Mean 3.6111 2.6667 Consumption of Packaged Milk Frequency Percent Valid Percent Cumulative Percent Valid 1 Liter 4 22.2 22.2 22.2 1.5 Liter 3 16.7 16.7 38.9 2 Liters 7 38.9 38.9 77.8 Any other 4 22.2 22.2 100.0 Total 18 100.0 100.0 Consumption of Milkpak Frequency Percent Valid Percent Cumulative Percent Valid 1/2 Liters 5 27.8 27.8 27.8 1 Liter 6 33.3 33.3 61.1 2 Liters 4 22.2 22.2 83.3 Any other 3 16.7 16.7 100.0 Total 18 100.0 100.0 From the above data i concluded that the average consumption of packaged milk is 3.6 and average consumption of Milkpak with iron is 2.66. Demand for packaged milk SKU is more for 2Liters pack and demand for 1Liter Milkpak pack is more than other SKUs. Question number 4, 5 and 6 are designed to test brand recall and evaluation of advertising campaigns of MilkPak with Iron compared to other brands. Question number 4 evaluates the likability of Ads of milkpak as compared to other brands, fifth question evaluates the add frequency and question number 6 evaluates brand recall. Likability of Ads: Frequency Percent Valid Percent Cumulative Percent Valid Olpers 11 61.1 61.1 61.1 Good Milk 1 5.6 5.6 66.7 Nestle Milkpak With iron 5 27.8 27.8 94.4 Any Other 1 5.6 5.6 100.0 Total 18 100.0 100.0 Frequency of Ads Frequency Percent Valid Percent Cumulative Percent Valid Hala 1 5.6 5.6 5.6 Haleeb 1 5.6 5.6 11.1 Olpers 10 55.6 55.6 66.7 Good Milk 1 5.6 5.6 72.2 Nestle Milkpak With iron 4 22.2 22.2 94.4 Any Other 1 5.6 5.6 100.0 Total 18 100.0 100.0 Brand Recall Frequency Percent Valid Percent Cumulative Percent Valid Today 1 5.6 5.6 5.6 Within Last 7 Days 9 50.0 50.0 55.6 Within this Month 4 22.2 22.2 77.8 More than a month Ago 4 22.2 22.2 100.0 Total 18 100.0 100.0 From the above data i have analyzed that the likeability, Recall and Ad frequency of Nestle milkpak with iron is less than Olpers which is the direct competitor of Milkpak, but is more than other brands in the market. According to the table of brand Recall more than 50% of the respondents have seen the ad in the week the response is taken. Question 7 and 8 measure the usage of Milkpak compared to other brands. Question number 8 is more specific it measures the how many people use milkpak for other uses like for making desserts more than other brands Usage of MilkPak as compared to other brands Frequency Percent Valid Percent Cumulative Percent Valid Olpers 7 38.9 38.9 38.9 Good Milk 1 5.6 5.6 44.4 Nestle Milkpak With iron 8 44.4 44.4 88.9 Any Other 2 11.1 11.1 100.0 Total 18 100.0 100.0 Usage of Milkpak for alternative purposes Frequency Percent Valid Percent Cumulative Percent Valid Haleeb 2 11.1 11.1 11.1 Olpers 4 22.2 22.2 33.3 Candia 1 5.6 5.6 38.9 Gourmet 1 5.6 5.6 44.4 Nurpur 1 5.6 5.6 50.0 Nestle Milkpak With iron 7 38.9 38.9 88.9 Any Other 2 11.1 11.1 100.0 Total 18 100.0 100.0 From the data and charts given above i have inferred that people use Milkpak more than other brands either for dessert making or for taking milk. Frequency of Milkpak is more than other brands in both cases. Question 13 is about the purchase intention, recommendation and brand switching. For these questions yes is coded as 1, No as 2, dont know as 3. First table evaluates purchase intention. In this table 77% of the Respondents say that they will repurchase the brand. Second table describes that 72% of the Respondents will refer this brand to others. Third table describes the switching trend if respondents will not find this brand. This is alarming for the company that respondents may switch. Company should strive hard to increase its brand loyalty. Purchase Frequency Percent Valid Percent Cumulative Percent Valid 1 14 77.8 77.8 77.8 2 3 16.7 16.7 94.4 3 1 5.6 5.6 100.0 Total 18 100.0 100.0 Refer Frequency Percent Valid Percent Cumulative Percent Valid 1.00 13 72.2 72.2 72.2 2.00 3 16.7 16.7 88.9 3.00 2 11.1 11.1 100.0 Total 18 100.0 100.0 Switching Frequency Percent Valid Percent Cumulative Percent Valid 1.00 14 77.8 77.8 77.8 2.00 4 22.2 22.2 100.0 Total 18 100.0 100.0 Inferential Statistics: In this part i have found the correlation between customer perception and the factors which make up the customer perception. There are five factors which make up the customer perception which i have included in our research. These factors include functionality, price, promotion, availability and benefits. i have used SPSS for finding correlations. For interpretation two important aspects are magnitude and direction of correlation. Coefficient of correlation is the magnitude of correlation and sign of coefficient of correlation determines the direction of correlation. Method of Correlation and coefficient of correlation: my data is not normally distributed so i will use Kendalls tau-b Correlation coefficients range in value from -1 (a perfect negative relationship) and +1 (a perfect positive relationship). A value of 0 indicates no linear relationship Test of Significance: If the relationship is known in advance i can use one tailed but here i dont know the relation in advance so i will use two tailed Probabilities. Flag significant correlations: Correlation coefficients significant at the 0.05 level are identified with a single asterisk, and those significant at the 0.01 level are identified with two asterisks. The data sheet is given below. In this sheet i have included customer perception and factors affecting customer perception. Hypothesis Statement 1: H0 (Null Hypothesis): There is no relationship between customer perception and functionality. H1 (Alternative Hypothesis): There is a relationship between Customer Perception and Functionality. Nonparametric Correlations Functionality and perception: Functionality Perception Kendalls tau_b Functionality Correlation Coefficient 1.000 .431(*) Sig. (2-tailed) . .018 N 18 18 Perception Correlation Coefficient .431(*) 1.000 Sig. (2-tailed) .018 . N 18 18 * Correlation is significant at the 0.05 level (2-tailed). Interpretation: Magnitude: The correlation coefficient between functionality and customer perception is 0.431 which is nearly moderate. Direction: The sign with coefficient of correlation is positive which shows there is a direct relation between them which shows, as Functionality increases perception gets strong Significance: The significance level i defined was 0.05 and table shows the significance level of 0.018 which is less than 0.05 so i will reject our null hypothesis and will say that there is a positive relationship between Functionality and Perception. Hypothesis Statement 2: H0 (Null Hypothesis): There is no relationship between Customer Perception and Price. H1 (Alternative Hypothesis): There is relationship between customer perception and price Nonparametric Correlations Price and perception: Perception Price Kendalls tau_b Perception Correlation Coefficient 1.000 .628(**) Sig. (2-tailed) . .000 N 18 18 Price Correlation Coefficient .628(**) 1.000 Sig. (2-tailed) .000 . N 18 18 ** Correlation is significant at the 0.01 level (2-tailed). Interpretation: Magnitude: The correlation coefficient between price and customer perception is 0.628 which is nearly moderate. Direction: The sign with coefficient of correlation is positive which shows there is a direct relation between them. As price increases people perceive, its quality is getting better. Significance: The significance level i defined was 0.01 and table shows the significance level of 0.00 which is less than 0.01 so i will reject my null hypothesis and will say that there is a positive correlation between Price and Perception. Price of Milkpak plays important role in its perception and positioning. Hypothesis Statement 3: H0 (Null Hypothesis): There is no a relationship between Customer Perception and Promotion. H1 (Alternative Hypothesis): There is a relationship between customer perception and promotion. Nonparametric Correlations Promotion and perception: Perception Promotion Kendalls tau_b Perception Correlation Coefficient 1.000 .415(*) Sig. (2-tailed) . .026 N 18 18 Promotion Correlation Coefficient .415(*) 1.000 Sig. (2-tailed) .026 . N 18 18 * Correlation is significant at the 0.05 level (2-tailed). Interpretation: Magnitude: The correlation coefficient between promotion and customer perception is 0.415 which is nearly moderate. Direction: The sign with coefficient of correlation is positive which shows there is a direct relation between them. As promotion increases perception of people get better. Significance: The significance level i defined was 0.05 and table shows the significance level of 0.026 which is less than 0.05 so i will reject our null hypothesis and will say that there is a positive correlation between Promotion and Perception. Hypothesis Statement 4: H0 (Null Hypothesis): There is no relationship between Customer Perception and availability. H1 (Alternative Hypothesis): There is a relationship between customer perception and availability. Nonparametric Correlations Availability and perception: Perception Availability Perception Kendalls tau_b Correlation 1 .572(*) .013 N 18 18 Availibility Kendalls tau_b Correlation .572(*) 1 Sig. (2-tailed) .013 N 18 18 * Correlation is significant at the 0.05 level (2-tailed). Interpretation: Magnitude: The correlation coefficient between availability and customer perception is 0.572 which is nearly moderate. Direction: The sign with coefficient of correlation is positive which shows there is a direct relation between them. People perceive it as a good brand if its available in their locality or they find it on the stores from where they shop Significance: The significance level i defined was 0.05 and table shows the significance level of 0.013 which is less than 0.05 so i will reject my null hypothesis and will say that there is a positive correlation between availability and Perception. Hypothesis Statement 5: H0 (Null Hypothesis): There is no relationship between customer perception and Benefits. H1 (Alternative Hypothesis): There is a relationship between customer perception and benifits. Nonparametric Correlations Benefits and perception: Perception Benefits Kendalls tau_b Perception Correlation Coefficient 1.000 .669(**) Sig. (2-tailed) . .000 N 18 18 Benefits Correlation Coefficient .669(**) 1.000 Sig. (2-tailed) .000 . N 18 18 ** Correlation is significant at the 0.01 level (2-tailed). Interpretation: Magnitude: The correlation coefficient between benefits and customer perception is 0.669 which is nearly moderate. Direction: The sign with coefficient of correlation is positive which shows there is a direct relation between them. As there are more benefits people perceive it as a better product. Significance: The significance level i defined was 0.01 and table shows the significance level of 0.00 which is less than 0.01 so i will reject our null hypothesis and will say that there is a positive correlation between Benefits and Perception. Findings This research is significant for Nestle as they can judge the perception of their customers. Data analysis has given outputs for the factors that were extracted from literature review and then measured through questionnaires. Following results are inferred from the data analysis: Mostly purchases are made from the departmental and general store. Mostly selling SKU of Milkpak is 1 liter while the average consumption of milk per day is 2 liters for most of the respondents. Most of the people like Olpers ad while Milkpaks ad likeability is at 2nd rank. The people, who are not a regular user of Milkpak, prefer Milkpak for desserts. The most important factor among all the independent factors that effect customer perception is Milkpak Benefits. Most of the respondents say that they will repurchase the brand. Most of the respondents say that they will refer this brand further to others. Most of the people are likely to switch in case of Milkpak unavailability. Explanation and Reflection The findings are based upon the following extracted facts: Most of the respondents buy Milkpak from departmental and general store which reflects that Nestle must give special attention to the availability of Milkpak in such stores. The mean usage of milk is 3.6 in which the consumption of Milkpak is 2.6. The average use of milk per day is 2 liters in which 1 liter is of Milkpak. The usage behaviour of Milkpak is 44.4% with frequency 8 as compared to Olpers (38.9% and 7 respectively). Milkpaks ad likeability is 27.8% with frequency of 5 (among respondents) as compared to Olpers likeability and frequency i.e. 61.1 and 11 respectively. The advertisement ratio of Milkpak is 22.2% with frequency 4 as compared to Olpers i.e. 55.6% and 10 respectively. Olpers, stepped into the market by launching a massive campaign featuring some of the biggest stars in Pakistan. Billboards went up at key locations in the major cities, and soon the brand had become a voice above the media clutter-a voice that differentiated Olpers brand from the others. This heavy media campaigning has led Olpers to position it strongly in the minds of customers and to grab market share within few years and is now the biggest competitors of Milkpak. Milkpak must take this position and promotion factor into account in order to retain its customers. 77% of the Respondents say that they will repurchase the brand which shows customer satisfaction and trust towards Milkpak. 72% respondents are willing to refer Milkpak to others which shows high recommendation rate and is beneficial for Milkpak. The only alarming statistics in purchase factor is its loyalty measure and intension to switch to other brands. 77% of the respondents are of the view that they will switch to other brand in case of unavailability. This vulnerability shows the lack of customer loyalty towards Milkpak and importance of distribution network for packaged milk brands. This problem can be coped by introducing customer loyality programs and better positioning strategies. Relationship of Factors with Customer Perception The magnitude of our all independent variables i.e. functionality, price, promotion, availability and benifits is 0.431, 0.628, 0.415, 0.572 and 0.669 respectively. The correlation range of all the factors with customer perception is moderate. The maximum magnitude is of benefits (0.669) which shows that the perception is affected through benefits the most. For instance, Milkpaks taste, purity, density and nutrition are the factors which the respondents prefer when they have to make decision about Milk and the data shows that most of the respondents are of the opinion that Milkpak provide all of these factors. The minimum magnitude is of promotion (0.415) which shows that Milkpaks advertisement is not that creative. They have to increase their promotional budget in order to position themselves more strongly as compared to the other brands. For instance, Olpers spend a lot on Below the Line (BTL) promotional activities for example, activities like reaching out to the different locations in various cities and having the housewives participate in learning and showcasing milk-based recipes which intends to create and maintain loyalty amongst the brands users. Milkpak must also adopt such promotional activites instead of traditional TV campaigning in order to increase the customer perception and loyalty regarding Nestle Milkpak brand. Limitations and Mistakes Following are the limitations of my report. Time Span People are reluctant to respond Access to data Cost (Paid Articles) Generalizability Lack of Expertise As it is a pilot study and I am not expert, i did not have idea that how i will relate the proposal with the original findings, i found number of lacking in my proposal, so to make it perfect, i had to make some changes in our research questions, conceptual framework and hypothesis as well and finally with come up with this report.

The journey of Captain Thomas Sutherland to Australia in 1881 Essay

Greetings to you all. My name is Thomas Sutherland and, along with my wife Adelaide, was the first officer sent to Australia to commence the work of the Salvation Army by the General, William Booth. For me to give you all a true picture of my journey to Australia I need to go back to my youth. You see, I wasn?t always a true follower of our Lord Jesus Christ. Yes I went to Sunday school when I was a lad, but during my teen years I lost my way causing great concern to my parents. I began to behave in a wicked way and would become one of the best blasphemers going around. I became the leader of a gang of roughs having shown good leadership skills amongst the group. It wasn?t long before I moved from these wild ways to that of drinking at the public houses, became idle and loathsome. This is where I picked up the name of ?Drunken Tom?. I picked up work as a farrier and had several close shaves with horses that didn?t like me. I then decided to move from my home town of Brancaster, in the Norfolk County, to London. I had learned music during my younger days and I was able to put these skills to use as a strolling vagabond (or a busker as you would now call them). While in London I would often think about what my parents would think of me in my dishevelled state. This would lead me to become lonesome and I would delve deeper into my wicked ways as well as my drunkenness. I very rarely communicated with my parents as I was ashamed of what I had become and didn?t know how to stop it. One day while in the streets of Hackney, feeling lost and sorry for myself, I heard the pleasant sounds of singing. I had not heard such a cheerful and loving sounds since I stoped going to Sunday school. I followed the sound of the voices... ... at night, and God came very near as Mrs. Sutherland and myself spoke of His love. The devil raged and tried to upset us, but it proved an entire failure, so we got the victory through the blood. We are teaching a present salvation, and the captain, mate and sailors listen to us. Several of the passengers are very much interested in The Salvation Army. But above all, God is with us. We have some roughs on board, and they commence to play their games when we hold our meetings. But God says ?Go on!? and on we go. The journey would become a lot smoother as we headed into the southern summer and after 43 days of sea travel, on the 17th of February, we would finally reach our destination of Adelaide in South Australia. The temperature was well over 100 degrees when we arrived, but that wasn?t going to stop us from commencing the Lords work in this vast land.

Comparing The Charge of the Light Brigade and Dulce ET Decorum EST Essa

Comparing The Charge of the Light Brigade and Dulce ET Decorum EST  Ã‚  Ã‚   The poems â€Å"The Charge of the Light Brigade† and â€Å"Dulce ET Decorum EST† are war poems. They reflect on two different but equally harrowing events, however the poets portray these events using their own style and the and result is two entirely different views of war. Alfred Tennyson wrote the â€Å"Charge of the Light Brigade† in 1854 and it is about the battle of Balaclava in the Crimean war. Although this battle had no real influence on the outcome of the war it showed the bravery of six hundred British soldiers who charged into almost certain death. The poem itself is a patriotic ballad keeping up with the tradition of the time. The poem is heroic and romantic. â€Å"Dulce ET Decorum EST† was written by Wilfred Owen. It is based on World War 1 in which   Owen himself fought. He tells of the terror of trench warfare and the frantic activity when a gas shell lands. In some ways the two poems are similar for example both poets are obviously writing about war. They use rhyme to get across their point this also makes the poems easier to remember and say. They also use alliteration in â€Å"The Charge of the light brigade† Tennyson tells Cannon to the right of them. Cannon to the left of them. Cannon in front of them Also in Dulce ET decorum EST Owen uses alliteration â€Å"Knock-knead, coughing like hags† and â€Å"Gas! Gas! Quick boys† The poets each use punctuation to emphasise points they deem to be important. Tennyson varies his use of exclamation marks whereas Owen uses more full stops and commas so that when your reading you have slow down and take in what is being said. For example in â€Å"The Charge of the Light Brigade†Ã‚   â€Å"When can their gl... ...rge, this evidently does not concern him.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Finally Owen juxtaposes the idea of war as devastating and the idea of war as heroic when he says â€Å"My friend, you would not tell with such high zest, to children ardent for some desperate glory,† to illustrate the poems ultimate irony –â€Å"Dulce ET Decorum est pro patria mori.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In conclusion I would suggest that although these poems show completely different views we must also remember that they were written in two completely different eras. Tennyson’s view of war was of glory and honour reflecting the views of the population at the time. The great historical tradition of Britain as a military power ruling her empire. Owen writes about World War 1, which was the most devastating war the world had seen at that time, it lasted much longer than any war before it and generally was much more horrific.

The Devils Highway

This project Walk this Way was actually a really good experiment. It wasn't that hard nor that simple. You still had to apply everything you learned In math and be accurate with the numbers. Starting with the measurements of your leg to the time amount of time you walk in. Your accuracy had to be at a minimum range of numbers. Answering question number 8 in the worksheet I believe in some of them the formula predicted the maximum speed of walking. Not in all but it was accurate in most.It's nice to see you can get an accurate time with just applying math in it and trying to predict a very good level of walking. The way the project was set up itself was an amazing way to learn new things about human nature and about math at the same time. The procedures we used were for one making a student go outside of the classroom and count 60 tiles (since it is 1 foot each) and from where he started he put tape and from where he ended he put tape. We then separated into groups tot 10 in total to be an even class so we can start tot the experiment.During the time that was going on we chose who was going to be the recorder, the measurer, and the mummer. With my group Japan was the measurer, Angora was the recorder, and I was the timer. Finally going outside we got to work and the people walking would start from the tape and have to end to the other side where the other tape was. You notice how some people walk at a slow pace and other at more faster one. It isn't as difficult to do the math problems. If it wasn't explained to us It would've been difficult to understand. But I love how this project is/was.It entertained me more than I thought it would Especially when walking down to the other side of the tape. What I found most difficult was putting the second set of points in the same scatter plot. Didn't know how to do It since I'm no wiz at the computer. At the end I did end up figuring it out when trying to mess around with the stuff in excel. I found the way to do it and I did. So that was a good thing to me. To be honest I think it wasn't hard to get precise measurements. You Just have to know how to do the formula and round if you need to.Yes you may think it isn't the same as the time you walked and the time you were suppose to walk because then again it isn't always going to be perfect at the end. You will end up seeing more than enough different times. There really isn't enough accuracy toward anything. If I had the opportunity to alter the experiment to improve the results I would make the kids walk in a speed walk pace. I would want to see If you get the precise measurement at the end. You would want to notice If it was correct or not. Testing both walks normal and speed walk should've been done.That way you can compare both times and say which are the most accurate out of the two. The Devils Highway By sashays Walk This Way February 1, 2013 This project Walk this Way was actually a really good experiment. It wasn't that hard nor that simple. You still had to apply everything you learned in math and be accurate in most. It's nice to see you can get an accurate time with Just applying math groups of 10 in total to be an even class so we can start off the experiment. During and the timer. With my group Japan was the measurer, Angora was the recorder, andYou notice how some people walk at a slow pace and other at more faster one. It isn't as difficult to do the math problems. If it wasn't explained to us it would've been than I thought it would. Especially when walking down to the other side of the tape. Plot. I didn't know how to do it since I'm no wiz at the computer. At the end I did end To be honest I think it wasn't would want to see if you get the precise measurement at the end. You would want to notice if it was correct or not. Testing both walks normal and speed walk should've

Impact Of Technology Medical Field Health And Social Care Essay

Medical engineering in a wide manner has frequently been used to mention to the equipments, processs, and procedures by which medical services are delivered. This encompasses disease diagnosing, monitoring of disease conditions and intervention, with an purpose of bettering the quality of health care delivered and patient results, by timely diagnosing, efficient intervention and usage of less invasive sawboness. Healthcare expenditures remain an of import portion of national merchandises of developed states. Medical practicians are faced with high outlooks on healthcare public presentation among citizens due to additions awareness on wellness related jobs, high life anticipation and emphases put on care of high quality of medical services. The high incidences of disease complications and chronic conditions due to the alterations of life styles have fueled the medical field the recent health care inventions. These outlooks propel the field to computing machine applications. Technologi cal progresss have intensified since the 1980s. This has revolutionized the medical field. The rate of alteration is that the medical professionals are holding a job get bying with the alteration. This alteration has come in signifier of practical physicians, computing machine aided operations, usage of root cells, testing engineerings, Computerized Tomography scanner, Magnetic Resonance Imaging technique, usage of Ultra sound, Implantable Cardioverter Defibrillator, usage of Capsule Endoscopy, Robotic Surgical System, Circulatory aid devices and biomedical technology. With the increased cyberspace use, the medical professionals are set uping what can be referred to as practical infirmaries. These are cyberspace based infirmaries where patient ‘s demands are attended to online. The patient or the individual taking attention of the patient electronic mail the physician via cyberspace and the physician, after reexamining the instance advises the patient consequently. This engineering has produced a new harvest of physicians referred to as cyberspace physicians. An illustration of such is the World Clinic at Lahey Clinic Center near Boston started by Dr. Daniel Carlin. The Clinic serves clients from around the Earth among them crewmans, concern executives and tourers. The clinic has been able to use nine physicians within a period of three old ages of being, a testimony to the popularity of the thought ( Gorman 2001 ) . Promotion of engineering has besides brought about Intensification of engineering convergence which involves sharing of medical information, between medical practicians, medical devices and information webs has been the modern tendency impacting health care ( ZieliA„ski 2005 ) . Usually engineering convergence includes the sharing of patients present and past medical information, critical marks, clinical research lab consequences, patient dismaies, prescribed and implemented interventions, and perchance the patient organic structure response. This is adopted by medical professionals to entree information about the patient. The systems can be used in hospital charge sections, researches, and for measuring the clinical effectivity of recommended interventions. The possible benefits are workflow cyclosis, seamless recording and sharing of information, and an overall patient attention betterment. A uniformly presented patient informations have resulted to better clinical determinat ion devising and designation of clinical complaints while they are still manageable. Use of tissue root cells is another technological discovery that has had a enormous consequence on the medical field. Tissue root cells besides known as grownup root cells are regenerative cells of the human organic structure that possess the ability to specialise and develop into other tissues of the organic structure. Get downing in an unspecialised and undeveloped province, these cells can be coaxed to go bosom tissue, tegument cells and many other tissues ( Shi & A ; Singh 2008 ) . The cells are found in human organic structure variety meats and tissues such fat, bone marrow, umbilical cord blood, placenta, neural beginnings and olfactive tissues. Stem cell engineering has made a great alteration in the medical field in that diseased or damaged tissues can now go healthy and robust through the extract of such cells. Doctors have utilized root cells in intervention of autoimmune diseases such as multiple induration, arthritic arthritis and Crohn ‘s disease ( Shi & A ; Singh 2008 ) . Technology has besides brought alterations in surgery in signifier of the less invasive surgery which is now preferred as the surgical attack for many diseases, including malignant neoplastic disease and bosom disease. It is chiefly done on outpatients and merely on an nightlong stay in infirmary ( Scuderi 2009 ) . Less invasive processs are performed through one or more short scratchs unlike unfastened surgery that requires long scratchs. The procedure is less painful with less postoperative hurting on the patient. Through the less invasive surgery there is an overall better result with faster recovery and a shorter infirmary stay. Even though laparoscopic techniques vary, sawboness insert long thin tubing with a lighted camera at its tip, through the scratch. Two dimension images are sent from the camera at the surgical site, to a high definition proctor throughout the operation, and are watched by the sawbones. Screening is the probe of symptomless persons to observe those with a high chance of developing or holding a given complication. Diseases that present a important wellness job are identified by testing and countervail the cost of incommodiousness and farther complications every bit good as possible injuries. The purpose of showing is to extinguish or detain decease from diseases. With prevalence of chest malignant neoplastic disease staying high it is estimated that mortality from chest malignant neoplastic disease in United States is 40 000 adult females. Breast malignant neoplastic disease testing utilizing screen-film mammography is used ( Bassett 2005 ) . The mammography testing involves exposure to radiations. Its value is in assisting salvage lives by early sensing. Diagnostic free adult females are exposed to x-ray. In such operations high proficient quality images are produced and competent image readings is done for successful results. Computerized Tomography scanner uses X raies and a computing machine to do images of variety meats inside the organic structure. It takes images of cross subdivision of the organic structure organs. At times the patient is asked to imbibe a particular liquid or injected with a particular x-ray dye. A CT scanner has a unit of ammunition Centre gap and a level bed to lie on. While lying on the bed, it easy moves to the gap where images are taken under the CT staff control. The benefits are that inside informations of parts inside the organic structure such as lungs and blood vass are obtained without utilizing surgery. The CT scans uses radiations that are accurate, fast, and painless and leave no radiations after the scan is finished. Positron Emission Tomography a organic structure scanning method that detects radioactive substances injected into the organic structure. It is used to supply information on map and assist distinguish normal tissue from malignant neoplastic disease, instead that information on construction. The Magnetic Resonance Imaging technique has been used chiefly to bring forth high quality images of the inside human organic structure constructions in medical scenes. It produces elaborate images of variety meats and tissues throughout the organic structure without the demand of X raies. Images of ocular equivalent of an anatomy piece utilizing wireless frequences, a computing machine and a big magnet that surrounds the patient. An MRI is painless and the magnetic Fieldss produce no known sorts of tissue harm Nuclear medical specialty diagnosis technique is a technique that uses minimum sums of radioactive stuffs that are introduced into the organic structure. When these arterials are introduced into the organic structure hey are taken up by specific variety meats, tissues or castanetss, the emanations generated provide important information on a peculiar disease of malignant neoplastic disease. Since the information given describes organ map and non merely construction many diseases including malignant neoplastic disease are detected early. The other medical technique is the usage of Ultra sound. This incorporates the usage of high -frequency sound moving ridges and their reverberations. The technique has a close comparing with the echo sounding used by giants, mahimahi and chiropterans. These machines are portable and they display the strengths and distances of the reverberations produced on the screen, organizing a two dimension image. Some images can even be formed without utilizing radiations particularly in OBs and gynaecology besides in cardiology and urogenital medicine. The technological invention of an Implantable Cardioverter Defibrillator is an astonishing experience that literally brings patients back from the threshold of decease. It ‘s a device that is of the size of a beeper that monitors the bosom rate ( Liem 2001 ) . It utilizes batteries to direct electric signals to a bosom that ‘s crushing excessively slow or reconstruct unnatural pulse to a bosom that is crushing much to fast or chaotically. The cardiac defibrillation is a preventative intervention in selected patients at high cardiac decease hazard caused by Malignant Ventricular Arrhythmias. Basically, for people with a bad bosom beat job, a defibrillator is implanted near the neckband bone, under the tegument at the thorax and wires run to the bosom. When the bosom rate is non normal, it tries to return the pulse back to normal. Abnormality occurs either when the pulse is excessively slow, and it works as a pacesetter and sends bantam electrical signals to the bosom, or w hen the pulse is helter-skelter or excessively fast, it generates defibrillation dazes to collar the unnatural beat. In the twelvemonth 2000 physicians from England reported the usage of Capsule Endoscopy to find the causes of little intestine hemorrhage ( Classen 2010 ) . The capsule has a battery with 6 hr lifetime, a strong visible radiation beginning, a camera and a sender. After get downing of the capsule, it transmits images of the interior of the gorge, tummy and little bowel to a receiving system worn as a belt by the patient. The receiving system is returned to the physician after 6 hours, who loads the information into computing machine and reexamine it, to observe GI abnormalcies. The capsule is passed out through the colon and eliminated in the stool. However if the capsule acquire stuck in the little bowel, surgical remotion is undertaken ( Collins 2008 ) . So far the capsule is considered safe and easy to take since merely rare instances of side effects have been reported. The promotion has been used to research the tight twisted countries of the little bowel, which traditional invasi ve tube-and-lens endoscopes can non make. While congestive bosom failure remains a taking cause of cardiac disablement and decease, promotion of pharmacologic therapies is guaranting that patients are populating longer and more productive lives. Circulatory assist devices have been used for the direction of patients with bosom complaints where the intercessions have failed. In 1982 an unreal bosom was implanted into Barney Clark ( Bankston 2002 ) . Although he merely survived for 112days, subsequently a figure of experimental devices were implanted throughout the universe. It has led to intervention solutions for terminal bosom diseases ; heart specialists have overcome organ rejections and enhanced drawn-out endurance rates of transplant patients. The unreal bosom consists of a hydraulic pump, an internal battery, an external battery and an internal accountant unit. In the military medical aid, the Robotic Surgical System has been used to handle a hurt soldier in the battleground utilizing advanced diagnostic and operated machines from distant location. The automaton carries out bids of a sawbones that controls the procedures ; otherwise the automaton can non execute the surgery by itself. The physician receives a picture eating from the automaton and utilizes a system of surgical operators to execute the operations. His actions and voice bids are communicated wirelessly to the machine-controlled system as he moves his custodies in operators ; the automaton so replicates his actions. Besides due to parade in battlegrounds that loose their custodies and weaponries there is a plan that is underway to revolutionise upper organic structure prosthetics. This is being researched on to develop improved unreal weaponries that would execute like existent weaponries controlled by the cardinal nervous system. On the converse what was ab initio an art of lovingness and compassion, has clearly become a scientific discipline of medical specialty and positions disease as licking. More involvement is made on the technological promotion and disease but non the single being treated.The life prolonging machines has lead to the modern phenomenon of deceasing when machines are shut off. Dehumanization by engineering is good exhibited during the decease of a patient ; he is surrounded by machines and impersonal systems in intensive attention units instead than their families at place. Professionalism in the medical attention has been characterized by a turning withdrawal from the alone concerns of single patients and a loss personal relationship to the patients. Health workers no longer associate to the full to patients as other persons but as representatives of professions and healthcare organisations. The trefoils have become more bureaucratic and impersonal. As a consequence of this there has ari sen the inequality between those in demand of medical aid and those with the capableness of reacting to the demand. Although great progresss in the medical field have added value to the human life, this impersonal quality of attention coupled with the inequality has led to turning misgiving and a feeling of dehumanisation by the patients. The electronics industry has incorporated the biomedical technology in research development of instruments ; design and alteration of contraptions to relieve hurting extend life and reconstruct wellness. Biomedical applied scientists spend tonss of clip planing electrical circuits and computing machine package for medical instruments Progresss in medical engineering have big benefits in health care. These technological progresss besides raise healthcare outgo significantly ( Moody 2006 ) . To run the machines, great professionalism and old ages of expertness is required doing the cost of such services rise by a great border. The research and experimentation before the engineering is authenticated, requires pecuniary investing that finally must be recovered and the much required work force compensated. Particularly for the inventions that their use does non distribute to the full population, in the long tally services become about beyond range. Globally the cost of intervention has risen with technological development. The benefits gained have outweighed the extra cost of health care services. The desire to happen better ways to handle patients as they compete with other suppliers have motivated the involvement to make new merchandises and for a clearer apprehension of human organic structure anatomy and physiolog y. The handiness of high engineering diagnosing and engineering has led to a better quality of life. In the medical field there has been a more elaborate apprehension of disease pathogenesis and organic structure physiology. By such acquisition, diseases that antecedently were termed as untreatable and accounted for high mortalities in human populations, have been favourably been combated. Ailments that are symptomless can be detected early plenty before the down the organic structure functionality, and its defence mechanisms. Although the cost of intervention gave gone up, more resources are saved due to cut downing the devastation on organic structure variety meats and tissues, and besides human resources lost while patient are in weak conditions for a long clip. Many patients view new medical innovations as the replies to their health care jobs. There is ever room for medical innovations, as every twenty-four hours dawns diseases and particularly malignant neoplastic disease cells re quire more understanding and more effectual interventions. There are much more medical technological promotion that have been made including, birth controls, birthrate aid utilizing trial tubing babes, that have relieved twosomes of their psychological and physiological emphasiss. The measure that remains is to give more attempt to doing the current engineering accessible.